Samsung Series 7 UE50DU7100KXXU TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi Black

PurColour
Shows your content's true colours
Samsung's PurColour improves the quality of any image, uncovers hidden details, and helps show your content's true colours. See impressive colour, every time you watch.

4K Upscaling
Watch your favourite content in 4K
Whether you are watching your favourite YouTube videos or streaming the latest boxset, experience everything you love in near 4K picture quality thanks to powerful 4K upscaling.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Jamie Oliver Channel and The Graham Norton Show. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Crystal Processor 4K
Upgrade the picture and sound quality
Think of the processor as the brain of the TV. This processor works in the background to boost the quality to 4K detail and optimise the sound depending on what's playing. Streaming movies or watching live sport, youll feel part of the action.

Contrast Enhancer
Enhanced depth and colour
Enjoy striking images with enhanced depth and colour contrast ratio.

HDR powered by HDR10+
See depth and detail in every scene
HDR - or High Dynamic Range – opens up previously hidden depth and detail in the lightest and darkest scenes. HDR is the range from the lightest to the darkest areas of the picture, and the wider the range the more lifelike the image.

Boundless Screen with Adjustable Stand
Less frame, more picture
Gone are the days of a thick black border around your screen. The near bezel-less screen leaves you with less frame and more picture, for a more immersive experience. You can easily adjust the height of the stand to fit your soundbar underneath and hide the TV wires with the easy clean cable management solution.

Object Tracking Sound Lite
Sound that tracks the action on-screen
Object Tracking Sound Lite chooses which of the TVs front speakers the sound comes through depending on where the action is happening on screen. So you can hear a car fly along your screen or the crowd cheering all around you.

Adaptive Sound
Enjoy sound perfected to what you're watching
Whether you're watching dialogue, sports, the news or the latest blockbuster - your audio needs are different. Adaptive Sound recognises the content on screen and adjusts the sound to what you're watching.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Gaming Hub
Where gaming comes together. No console required^[1]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[1] With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator
Stay one step ahead with smooth motion
Experience clear picture and smooth performance. Samsungs clear motion rate algorithms predict and automatically compensate frames, so your picture adapts as fast as your game.

Auto Low Latency Mode (ALLM)
Knows when you're ready to play
Never miss an overtaking move in your favourite racing game thanks to incredibly low input lag. Your TV knows when you're ready to play so it automatically switches to minimise input lag.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[2]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring^[3]. It even protects all the Home IoT devices connected to your TV^[4]. It's your privacy, secured.

AI Energy Mode
Monitor and reduce your energy consumption^[5].
Save energy^[5] with AI Energy Mode and SmartThings^[6]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room^[7] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.